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The economic conditions that we currently face offer both significant
opportunities and challenges to accounting firms. On the opportunities side, clients
and prospects need the CPA’s professional guidance to survive the downturn in the
economy. On the challenges side, many clients will have difficulty paying for professional
services and firms need to be prudent with their investment and use of firm resources.
To take advantage of these opportunities and address these challenges,
firms have to do three things: provide a high-quality professional service to their
clients, effectively market and sell services to existing and prospective clients,
and manage the practice in a good-business fashion.
After consulting with close to 2,800 firms over the last 31 years,
I have observed that firms attempt to accomplish this with very inadequate information,
employing very inefficient methods. Most accounting firms have far less information
about their clients than the local Dominos Pizza parlor has about its customers.
Firms cannot take advantage of information they have and accountants do not have
easy access to even the most basic of firm operating information.
Meeting client needs and demands, managing the practice, growing
and obtaining new business are interrelated goals that cannot be accomplished in
isolation. Meeting these goals requires an all-inclusive “total practice information”
approach. To help accomplish these goals, our software solution, FirmWorks™ focuses
on four key areas: Client Relationship Management, Service Management, Scheduling,
and Sales and Marketing Support.
The primary focus of FirmWorks is to accumulate raw data from disparate
sources and transform it into useable business intelligence. FirmWorks leverages
the firm’s existing technology by integrating with 3rd party applications, databases,
and groupware solutions thus maximizing the firms overall technology investment.
The true power of FirmWorks is realized by all users throughout the firm, who enjoy
a single point of access to useable business critical information specific to their
own duties and departments.
A shortcoming of information systems in accounting firms is that
most of them provide static information. Paper-based applications are certainly
an example, but even computerized systems for proving client and operating information
most often just present the data. The user cannot add to it, comment on it, or assign
it to others for action. There is no workflow. FirmWorks provides a comprehensive
tool for supplying and working with centrally located information, anywhere, anytime.
The results: greatly enhance efficiency, improve client service, and increase firm
profits.
Tom C. Davis, CPA
President - Knowledge Concepts, Inc.
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